How to measure answer engine optimization when there's no last click
Citation presence, demand-signal corroboration, and a realistic budget – the practical way to measure answer engine optimization when clicks don't tell the story.
Todd Stearn
Todd Stearn is the founder and Chief Executive Officer of The Aragon Company, the parent of Vibrant Performance, Aragon Advertising, Aragon Premium, and The Money Manual. He writes on performance-marketing strategy and the partnership economy.
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Answer engine optimization for brands: why affiliate is now a top-of-funnel channel
Answer engines cite third-party comparison content, not brand pages. Here's why a well-run affiliate program is a brand's strongest AEO lever – and why funding has to move from pure performance to flat and hybrid fees.
Why we started Vibrant Performance, an affiliate partnership agency
Our founder story: why we started Vibrant Performance, an affiliate partnership agency built inside The Aragon Company to put service depth first.