AEO

How to measure answer engine optimization when there's no last click

Answer engines don't send clicks, so last-click attribution reads AEO as zero. The KPIs that actually track citation value – and when revenue shows up.

Answer engine optimization for brands: why affiliate is now a top-of-funnel channel

Answer engines are eating the click. Why affiliate content is your strongest AEO asset – and how to pay for value the click can't measure.