Courtney Claus is Vice President of Affiliate Marketing at Vibrant Performance, where she leads the agency's affiliate and partnership programs with a focus on fintech and finance brands.
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The comparison publishers that own page one, and get cited by AI, do not answer cold emails. Here is what they actually evaluate, what an agency relationship really buys you, and how to tell whether you are ready.
Four client programs, four different jobs – the real numbers behind agency-managed affiliate program management, case by case.
Choosing the wrong affiliate network costs more than the switch. Here are 6 criteria every brand should use to evaluate and select the right partner.
Enterprise affiliate networks require a different selection playbook. Learn how mid-market and enterprise advertisers evaluate and optimize at scale.
A step-by-step advertiser playbook to launch an affiliate program: payouts, tracking, recruiting, compliance, and scaling. Built on real fintech results.
The fintech-specific playbook to launch an affiliate program: unit economics, compliance-by-design, payout models, tracking, and recruiting. Built on real results.
How to run high-performing affiliate and partnership programs in regulated finance – disclosures, vetting, monitoring, and lead quality that converts.
What a fintech marketing agency does, how to evaluate one, and the results to expect – with real fintech program outcomes from Vibrant Performance.
The affiliate marketing metrics that matter for advertisers – EPC, CR, CPA, CPL, ROAS, and AOV defined, with real fintech worked examples.
A full funnel affiliate marketing strategy for advertisers – map awareness, consideration, and conversion partners to each funnel stage with real fintech results.
Compare the three types of affiliate marketing platforms – tracking SaaS, networks, and managed agencies – and pick the right model for your brand.
A plain-spoken beginner's guide to affiliate marketing for advertisers – how it works, what it costs, and how to launch a program that scales.