What does an agency-managed affiliate program actually deliver?
Four client programs, four different jobs – the real numbers behind agency-managed affiliate program management, case by case.
Courtney Claus
Courtney Claus is Vice President of Affiliate Marketing at Vibrant Performance, where she leads the agency's affiliate and partnership programs with a focus on fintech and finance brands.
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How to Choose an Affiliate Network: 6 Evaluation Criteria
Choosing the wrong affiliate network costs more than the switch. Here are 6 criteria every brand should use to evaluate and select the right partner.
Affiliate networks for mid-market and enterprise advertisers: selecting, evaluating, and optimizing partnerships
Enterprise affiliate networks require a different selection playbook. Learn how mid-market and enterprise advertisers evaluate and optimize at scale.
How to launch an affiliate program: the advertiser playbook
A step-by-step advertiser playbook to launch an affiliate program: payouts, tracking, recruiting, compliance, and scaling. Built on real fintech results.
How to launch a fintech affiliate program
The fintech-specific playbook to launch an affiliate program: unit economics, compliance-by-design, payout models, tracking, and recruiting. Built on real results.
Compliant fintech marketing: running performance programs in a regulated space
How to run high-performing affiliate and partnership programs in regulated finance – disclosures, vetting, monitoring, and lead quality that converts.
Fintech marketing agency: how to choose one that actually drives growth
What a fintech marketing agency does, how to evaluate one, and the results to expect – with real fintech program outcomes from Vibrant Performance.
Affiliate marketing metrics: the KPIs that actually matter
The affiliate marketing metrics that matter for advertisers – EPC, CR, CPA, CPL, ROAS, and AOV defined, with real fintech worked examples.
What is a full funnel affiliate marketing strategy?
A full funnel affiliate marketing strategy for advertisers – map awareness, consideration, and conversion partners to each funnel stage with real fintech results.
Best affiliate marketing platforms for advertisers
Compare the three types of affiliate marketing platforms – tracking SaaS, networks, and managed agencies – and pick the right model for your brand.
What is affiliate marketing? A beginner's guide
A plain-spoken beginner's guide to affiliate marketing for advertisers – how it works, what it costs, and how to launch a program that scales.