Affiliate Marketing
17 Articles
What does an agency-managed affiliate program actually deliver?
Four client programs, four different jobs – the real numbers behind agency-managed affiliate program management, case by case.
How to Choose an Affiliate Network: 6 Evaluation Criteria
Choosing the wrong affiliate network costs more than the switch. Here are 6 criteria every brand should use to evaluate and select the right partner.
Affiliate networks for mid-market and enterprise advertisers: selecting, evaluating, and optimizing partnerships
Enterprise affiliate networks require a different selection playbook. Learn how mid-market and enterprise advertisers evaluate and optimize at scale.
How to launch an affiliate program: the advertiser playbook
A step-by-step advertiser playbook to launch an affiliate program: payouts, tracking, recruiting, compliance, and scaling. Built on real fintech results.
CPA vs CPL vs RevShare: affiliate payout models explained
CPA vs CPL vs RevShare explained – how each affiliate payout model allocates risk, and how to choose by goal, vertical, margin, and data maturity.
Affiliate program management pricing: what it costs and what drives it
How affiliate program management pricing works in 2026 – the common fee models, what drives cost, and how to judge value vs. price.
CPL marketing: how cost-per-lead works for advertisers
CPL marketing explained for advertisers – how cost-per-lead works, CPA vs CPL vs RevShare, and how to hit lower cost per qualified lead.
Affiliate marketing metrics: the KPIs that actually matter
The affiliate marketing metrics that matter for advertisers – EPC, CR, CPA, CPL, ROAS, and AOV defined, with real fintech worked examples.
How to start affiliate marketing with an agency: a brand's launch playbook
A step-by-step playbook for launching an affiliate program with an agency – onboarding, setup, and timeline – with a real from-scratch fintech build.
What is a full funnel affiliate marketing strategy?
A full funnel affiliate marketing strategy for advertisers – map awareness, consideration, and conversion partners to each funnel stage with real fintech result
Best affiliate marketing platforms for advertisers
Compare the three types of affiliate marketing platforms – tracking SaaS, networks, and managed agencies – and pick the right model for your brand.
Affiliate marketing for creators, bloggers, and publishers: the strategy guide
How bloggers, publishers, creators, and influencers earn with affiliate marketing – monetization models compared, plus how partnering with an agency raises your
What is affiliate marketing? A beginner's guide
A plain-spoken beginner's guide to affiliate marketing for advertisers – how it works, what it costs, and how to launch a program that scales.
The pros of outsourcing affiliate marketing for your business
The pros of outsourcing affiliate marketing vs running it in-house – cost, speed, lead quality, and how a managed agency turns access into results.
Why we started Vibrant Performance, an affiliate partnership agency
Our founder story: why we started Vibrant Performance, an affiliate partnership agency built inside The Aragon Company to put service depth first.
Affiliate network vs. agency: which one does your program actually need?
Affiliate network vs agency, compared. When a self-serve network works, when a managed partnership agency wins, and how to decide – with real outcomes.
How to select an affiliate marketing management agency for your startup
How to choose an affiliate management agency for your startup – the selection criteria, red flags, and questions to ask before you sign.