Affiliate Marketing
20 Articles
How mid-market brands get onto the big comparison publishers
The comparison publishers that own page one, and get cited by AI, do not answer cold emails. Here is what they actually evaluate, what an agency relationship re
Should one agency run your affiliate program, your paid social, and your AEO?
Why an affiliate-native team often runs paid social better than a dedicated shop, why AEO is a natural third leg (not a bolt-on), and the one real exception whe
In-house vs. agency: should you run your affiliate program internally or hire an agency?
In-house or agency for your affiliate program? Why a three-to-four-person agency team beats one hire while you're growing – and when in-house actually wins.
What does an agency-managed affiliate program actually deliver?
Four client programs, four different jobs – the real numbers behind agency-managed affiliate program management, case by case.
How to Choose an Affiliate Network: 6 Evaluation Criteria
Choosing the wrong affiliate network costs more than the switch. Here are 6 criteria every brand should use to evaluate and select the right partner.
Affiliate networks for mid-market and enterprise advertisers: selecting, evaluating, and optimizing partnerships
Enterprise affiliate networks require a different selection playbook. Learn how mid-market and enterprise advertisers evaluate and optimize at scale.
How to launch an affiliate program: the advertiser playbook
A step-by-step advertiser playbook to launch an affiliate program: payouts, tracking, recruiting, compliance, and scaling. Built on real fintech results.
CPA vs CPL vs RevShare: affiliate payout models explained
CPA vs CPL vs RevShare explained – how each affiliate payout model allocates risk, and how to choose by goal, vertical, margin, and data maturity.
Affiliate program management pricing: what it costs and what drives it
How affiliate program management pricing works in 2026 – the common fee models, what drives cost, and how to judge value vs. price.
CPL marketing: how cost-per-lead works for advertisers
CPL marketing explained for advertisers – how cost-per-lead works, CPA vs CPL vs RevShare, and how to hit lower cost per qualified lead.
Affiliate marketing metrics: the KPIs that actually matter
The affiliate marketing metrics that matter for advertisers – EPC, CR, CPA, CPL, ROAS, and AOV defined, with real fintech worked examples.
How to start affiliate marketing with an agency: a brand's launch playbook
A step-by-step playbook for launching an affiliate program with an agency – onboarding, setup, and timeline – with a real from-scratch fintech build.
What is a full funnel affiliate marketing strategy?
A full funnel affiliate marketing strategy for advertisers – map awareness, consideration, and conversion partners to each funnel stage with real fintech result
Best affiliate marketing platforms for advertisers
Compare the three types of affiliate marketing platforms – tracking SaaS, networks, and managed agencies – and pick the right model for your brand.
Affiliate marketing for creators, bloggers, and publishers: the strategy guide
How bloggers, publishers, creators, and influencers earn with affiliate marketing – monetization models compared, plus how partnering with an agency raises your
What is affiliate marketing? A beginner's guide
A plain-spoken beginner's guide to affiliate marketing for advertisers – how it works, what it costs, and how to launch a program that scales.
The pros of outsourcing affiliate marketing for your business
The pros of outsourcing affiliate marketing vs running it in-house – cost, speed, lead quality, and how a managed agency turns access into results.
Why we started Vibrant Performance, an affiliate partnership agency
Our founder story: why we started Vibrant Performance, an affiliate partnership agency built inside The Aragon Company to put service depth first.
Affiliate network vs. agency: which one does your program actually need?
Affiliate network vs agency, compared. When a self-serve network works, when a managed partnership agency wins, and how to decide – with real outcomes.
How to select an affiliate marketing management agency for your startup
How to choose an affiliate management agency for your startup – the selection criteria, red flags, and questions to ask before you sign.