The Vibrant Performance Blog

How fintech and finance brands build pipeline

Playbooks and first-party results on affiliate program management, partnership marketing, and lead generation – from the agency behind WiserAdvisor’s built-from-scratch advisor lead program and Unlock’s 740% qualified-lead growth.

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Latest guides & analysis

Finance marketing: the definitive guide for advertisers

A definitive finance and fintech marketing guide for advertisers – channels, payout models, and compliance, with proven results from Vibrant Performance.

Fintech | 9 MIN READ

Fintech affiliate marketing: the growth playbook for finance brands

How fintech affiliate marketing drives qualified leads at lower CPL – proven playbooks, payout models, and partner channels from Vibrant Performance.

Fintech | 11 MIN READ

Vibrant Performance Shortlisted for 3 US Partnership Awards

Vibrant Performance and our clients have been shortlisted for three US Partnership Awards.

Company News | 1 MIN READ

Fintech marketing agency: how to choose one that actually drives growth

What a fintech marketing agency does, how to evaluate one, and the results to expect – with real fintech program outcomes from Vibrant Performance.

Fintech | 10 MIN READ

Fintech marketing strategies that actually work

Actionable fintech marketing strategies for advertisers – payout models, creator channels, and compliance gates, with proven results from Vibrant Performance.

Fintech | 8 MIN READ

Vibrant Performance Shortlisted for 3 Global Performance Marketing Awards

Vibrant Performance and our clients have been shortlisted for three Global Performance Marketing Awards.

Company News | 1 MIN READ

Affiliate marketing metrics: the KPIs that actually matter

The affiliate marketing metrics that matter for advertisers – EPC, CR, CPA, CPL, ROAS, and AOV defined, with real fintech worked examples.

Affiliate Marketing | 9 MIN READ

How to start affiliate marketing with an agency: a brand's launch playbook

A step-by-step playbook for launching an affiliate program with an agency – onboarding, setup, and timeline – with a real from-scratch fintech build.

Affiliate Marketing | 9 MIN READ

What is a full funnel affiliate marketing strategy?

A full funnel affiliate marketing strategy for advertisers – map awareness, consideration, and conversion partners to each funnel stage with real fintech results.

Affiliate Marketing | 9 MIN READ

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Let’s build a partner program that scales.

From affiliate program management to full-funnel lead generation, we build and scale partnership programs for brands of every size.

~550Active publisher partnerships
~48KTracked orders across managed programs in a typical month